Press & Media
PLAYR1 M.A.D. Science™ is the Multi-Action Drink the beverage industry didn’t see coming — and can’t catch up to. Not an energy drink. Not label theater. The real thing: clinical-grade ingredients at clinical doses, five certifications no competitor holds simultaneously, and a fractal biology story that changes how you think about what goes in a can. We support media across every platform — social, editorial, broadcast, podcast, digital, and print. Whatever story you’re covering — school wellness, athlete nutrition, MAHA compliance, functional beverage disruption, the ingredient transparency movement — we have documented proof behind every word of it. The story is real. The science is real. And it’s Just D1fferent from anything else in the category.
Accentuate Public Relations
julie.shepherd@playr1.comInterview requests, press kits, product samples, brand assets, editorial background, and certification documentation. Julie Shepherd is the single point of contact for all PLAYR1 media. Founder AJ Foppe is available for on-record interviews, the origin story is firsthand, and it’s one of the most compelling in the functional beverage space.
The stories that make PLAYR1 Just D1fferent.™ Every angle is documented. Every claim is backed. Here’s where to start.
Professional athletes were being paid millions to endorse energy drinks — and quietly setting them aside for water. Banned substances. Untested ingredients. PLAYR1 founder AJ Foppe noticed, and built the Multi-Action Drink that changed that. NSF Certified. Every can. Every batch.
Most functional beverages use cyanocobalamin — the cheap B12 form that up to 60% of the population can’t fully convert due to the MTHFR gene variant. PLAYR1 uses Methylcobalamin — the already-active form. Clinical-grade ingredients at clinical doses. Not all ingredients are the same.
PLAYR1 is USDA Smart Snack Approved — one of the only clinical-grade functional beverages eligible for school-day sale in K–12 cafeterias nationwide. Zero synthetic dyes. Caffeine-free SKUs. 29,000+ target school locations. The energy drink category can’t touch this channel.
While the functional beverage industry scrambles to reformulate around new clean-ingredient standards, PLAYR1 was already there — from day one. No synthetic dyes. No artificial additives. 100% MAHA Compliant. Built clean because the science demanded it, not because a regulation required it.
The contour lines that define PLAYR1’s visual identity are derived from fractal post-processing of actual human medical imaging. The geometry on the can is the geometry inside the body. That’s not a design choice. That’s the founding principle of M.A.D. Science™.
From a six-year-old’s developing neural architecture to a sixty-year-old defending cognitive function against time — the fractal biology of the human body is the same. PLAYR1 was built for all of it. Clinical-grade ingredients at clinical doses. Every body. Just D1fferent from everything else in the cooler.
High-resolution product shots, lifestyle photography, and can detail images showcasing the fractal contour line identity — the literal geometry of human biology rendered on the can. Print and digital resolutions available. Just D1fferent, visually and scientifically.
M.A.D. Science™ brand platform, fractal biology brief, formula documentation, and clinical-grade sourcing data sheet. The science behind Just D1fferent — documented, peer-reviewed, and available under embargo agreement for qualifying editorial.
NSF Certified documentation. USDA Smart Snack Approval. Prinova/NAGASE Certificate of Analysis. Five certifications — no competitor holds all five simultaneously. Available for editorial verification. The moat isn’t the marketing. The moat is the paperwork.
All five flavors — Tropical Fusion, Sour Blue Raz, Ultra Berry, Puckr Up Playr, and Watt-A-Melon — in can and stick pack format. Try the D1fference. Request samples for qualifying press via Julie Shepherd at julie.shepherd@playr1.com.
PLAYR1 wordmark, M.A.D. Science™ lockup, Just D1fferent.™ trademark lockup, fractal contour line visual system, color specifications, and usage guidelines. SVG, EPS, and PNG formats available.