News & Media
The multi-action functional beverage arrives in select school cafeterias this fall — with 90%+ approval ratings in school tastings, a five-flavor lineup at SNA Booth 1349, and a preview of Rookie, the 2027 100% juice for elementary lunches.
Read the release →The contour lines on every PLAYR1 can are not decorative. They are fractal patterns derived from human medical imaging — the inner geometry of the body the product is designed to fuel. The pattern on the can is the pattern inside you.
Read the story →Our plan to put a healthier, MAD Science-based beverage in the hands of every K-12 student, regardless of zip code or economic circumstance — launching this fall, one state at a time.
Read the story →New three-university research found ultra-processed foods erode attention — even in people who otherwise eat healthy. PLAYR1 was built in direct opposition to that chemistry, years before the study published.
Read the story →High-resolution product shots, lifestyle photography, and can detail images showcasing the fractal contour line identity. Print and digital resolutions available.
Request kit →M.A.D. Science™ brand platform, fractal biology brief, formula documentation, and Clinical-grade sourcing data sheet — available under embargo agreement for qualifying editorial.
Request kit →NSF Certified documentation. USDA Smart Snack Approval. Prinova/NAGASE Certificate of Analysis. Five certifications — available for editorial verification.
Request kit →All five flavors — Tropical Fusion, Sour Blue Raz, Ultra Berry, Puckr Up Playr, and Watt-A-Melon — in can and stick pack format. Try the D1fference.
Request samples →PLAYR1 wordmark, M.A.D. Science™ lockup, Just D1fferent.™ trademark lockup, fractal contour line visual system, color specifications, and usage guidelines.
Request kit →Media & press inquiries: Julie Shepherd, Accentuate Public Relations · julie.shepherd@playr1.com